Here’s a little secret – I used to HATE writing. “What? A copywriter that doesn’t like writing?!” Yes, boss. I really didn’t like writing at all. Let’s face it. Writing content is HARD. [...]

Here’s a something that not many marketers know about. The most important thing that gets your email opened in the LONG term, is not the subject line. Don’t get me wrong though. Subject [...]

Imagine coming across a landing page by an unknown company, with a headline that says… “Revolutionary Waterproof Spray Keeps You Shoes, Shirt, and Pants 100% Dry Even If You Were In The Middle [...]

So let me guess… You probably own either a Mac, iPhone, or iPad right? No? None? (Whispering under my breath, “LOSER…”) Just kidding, Microsoft fanboys. I’m not part of the Mac cult. I [...]

Seems like everyone and their mother is a marketing expert nowadays. After all, all you need is a domain name, a host, a free WordPress theme, the time to read a few marketing [...]

Imagine going to a party and meeting a new friend. He’s a smart, knowledgeable, and an overall nice person. So you’re talking to this new friend, but then after a few minutes, you [...]

If you’ve written any kind of copy before, I’m sure you’ll agree with me – Copywriting is hard. The regular writer’s block, lack of ideas, and long hours required, can really drive you [...]

So I went to Levis to buy some jeans the other day. I walked into the store, headed over to the jeans section, and started browsing. After looking through most of what they [...]